Profile in Public Relations

Profile in Public Relations Course programme
Minimum 3 Day Intense Course: €1205

Public Relations is an important ingredient of the marketing mix. It is essential to understand not just how public relations can benefit an organisation but also the integral elements of how to develop an effective PR strategy and use the tools available within this communications discipline.
This programme is designed to provide participants with an understanding of the public relations techniques required to develop and implement a core public relations strategy.Completed over a minimum period of 24 hours (3 days) or a maximum of 40 hours (5 days) depending on the level of proficiency required and status of candidate.

Course content

  • Public Relations explained
  • Developing a Public Relations strategy
  • Audiences & Objectives
  • SWOT analysis
  • PR Programme
  • Evaluation Techniques
  • Communicating with target audiences – methods
  • The News Release
  • Writing news releases
  • Distribution of releases
  • Media Relations
  • National press
  • Provincial press
  • Specialist press
  • Broadcast media (Radio & TV)
  • Sponsorship
  • PR Photography
  • Event Management
  • Design & development of events
  • Management and implementation of programme
  • Evaluation
  • Newsletters & Brochures

This course comprises a series of intensive theoretical lectures and practical workshops. Training is conducted by fully qualified, professional public relations tutors and practitioners.