Business Courses

Through the European Institute of Communications, a centre for excellence in communication education, we offer 20 diploma and certificate courses. The European Institute of Communications offers a variety of short business courses, created and focused on the skills necessary for industry professionals. Courses are offered on a half day, “refresher” basis or as a full day intensive training course, depending on the subject. A list of subjects is available below. Please click the relevant course for more information.



Interview Techniques
Today’s competitive career marketplace means that a number of candidates with similar qualifications will be interviewed for the same position. This programme will show you how to project your own unique characteristics to create an outstanding impression.

Presentation Skills
The course is ideally suited for those candidates who have found themselves in a position where they must make formal professional presentations, as well as those preparing to speak at a conference or seminar. Candidates may include sales & marketing personnel, management and / or individuals that wish to improve their own interpersonal communication skills.

Assertiveness Training
Assertiveness is a valuable personal skill, which is essential for effective communication. An assertive individual has the power to command the respect of others, achieve personal and professional goals and fulfil his or her potential.

Managing Customer Service
Providing customers with the best service possible is one of the most important objectives that any company has. At the completion of this course, staff will be motivated to and will possess the skills necessary to deliver the best service to your customers.

Time Management
Time is our most valuable resource. How wisely do we use it? This course aims to teach you to increase your effectiveness and your efficiency through proper time management.

Communication Skills
The ability to communicate effectively is an essential skill for successful business practice. A skilled communicator projects authority, confidence and professionalism, being able to hold an audience, structure a message, and achieve results.

Media Training
Media Training is an essential ingredient of any PR programme. It is important that clients can deal effectively with and communicate their message to the media. It is also necessary that clients understand the need for personal preparation and knowledge of media deadlines and the impact of such factors can have in getting their story heard.

Profile in Public Relations
This programme is designed to provide participants with an understanding of the public relations techniques required to develop and implement a core public relations strategy. 

Sales Techniques
Successful selling is based on good communication – the art of listening, building trust, asking the right questions, speaking the customer’s language, and handling objections. The candidate will learn and practice specific sales techniques guaranteed to win new customers and retain customer loyalty. Building on existing strengths, the salesperson will learn to create a sales plan for new business, develop and practice new selling skills, learn how to make effective presentations, and maintain high quality relationships with customers.

Telephone Skills
As first point of contact with customers, your telephone staff are of key importance in creating a professional image for your company. Effective, efficient, and pleasant handling of telephone calls is an essential first step in positive public relations.

Crisis Management
Every organisation, no matter how smoothly run, needs to be prepared for handling a crisis. Situations occur which are beyond management’s control, but must be dealt with in a way that preserves and enhances a company’s reputation. This course offers the training required to manage the key areas of planning, preparing and implementing a Crisis Management Plan.

Receptionist Skills
The Receptionist plays a key role in the Organisation and is often the first person with whom a potential client makes contact. At the completion of this course, participants will be competent in dealing with all aspects of the Receptionist’s role, from answering the telephone to dealing with customers.

Negotiation Skills
This course is designed to deliver all you need to know about negotiating effectively – whether as a manager, buyer or sales person. The programme provides intensive training in techniques that will enable you to start from a strong position and confidently take the negotiation process through to closing the deal. Emphasis is on developing the ability to learn first-class negotiating skills that will dramatically improve results.

Business Writing Skills
The Writing Skills programme is aimed at improving candidates’ writing skills. It has the benefit of supporting and enhancing the participants’ professional communication skills and will enable them to produce confident, effective, persuasive and engaging written material.