Sales Techniques

Sales Techniques Course programme
1 Day Intense Course
: €550

Successful selling is based on good communication – the art of listening, building trust, asking the right questions, speaking the customer’s language, and handling objections. The candidate will learn and practice specific sales techniques guaranteed to win new customers and retain customer loyalty. Building on existing strengths, the salesperson will learn to create a sales plan for new business, develop and practice new selling skills, learn how to make effective presentations, and maintain high quality relationships with customers.

Course content

  • The psychology of successful selling
  • Developing your sales plan
  • Getting the information you need
  • Managing time
  • Organising your presentation
  • Preparing for the sales call
  • Key selling skills
  • Use of language
  • Non-verbal communication
  • Asking the right questions
  • Understanding the customer
  • Building rapport with the customer
  • Handling objections
  • Telephone selling skills
  • The close

The interactive nature of the selling process necessitates a training programme that creates an opportunity to practice the new skills learned. The candidate’s own natural ability will be enhanced and refined through learning and practising the most effective selling techniques. The course incorporates lecture sessions, role-play in a realistic sales environment, and video recording of progress.